Privacy Policy

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Privacy Policy

As a user of our website, this privacy policy provides you with all the necessary information about how, to what extent and for what purpose we or third-party providers collect and use your data.

The collection and use of your data is carried out strictly in accordance with the requirements of the German Federal Data Protection Act (BDSG) and the German Telemedia Act (TMG).

We are particularly committed to maintaining the confidentiality of your personal data and therefore operate strictly within the limits imposed by the applicable legal requirements.

Where possible, the collection of personal data is carried out on a voluntary basis. We will only pass this data on to third parties with your express consent.

We ensure a high level of security for particularly confidential data, such as payment transactions or inquiries submitted to us, by using SSL encryption.

However, we would also like to point out the general risks associated with using the internet, over which we have no control. In particular, data transmitted by email is not secure without additional protective measures and may potentially be accessed by third parties.

Information, Deletion and Blocking

You have the right to obtain free information at any time about the personal data we have stored about you, as well as its origin, the recipient and the purpose of data collection and processing.

You also have the right to request the correction, blocking or deletion of your data.

This does not apply to data that must be retained due to statutory requirements or that is required for proper business operations.

To ensure that data can be blocked at any time, data may be retained in a blocking file for control purposes.

If the data is not subject to a statutory retention obligation, we will delete your data at your request. If a statutory retention obligation applies, your data will be blocked instead.

For all questions and requests regarding the correction, blocking or deletion of personal data, please contact our data protection officer using the contact details provided in this privacy policy or the address stated in the legal notice.

Personal Data

In accordance with the principles of data minimization and data economy, we only collect personal data to the extent and for as long as it is necessary for the use of our website or required by law.

We take the protection of your personal data seriously and strictly comply with the applicable legal requirements and this privacy policy when collecting and processing personal data.

If the purpose for collecting the data no longer applies or the end of the statutory retention period (30 days) has been reached, the collected data will be blocked or deleted.

Our website can generally be used without providing personal data. If we collect personal data – such as your name, address or email address – this collection is voluntary.

Without your express consent, this data will not be disclosed to third parties.

Please note that data transmitted over the internet cannot always be guaranteed to be secure. In particular, the protection of data exchanged by email cannot be guaranteed.

Google AdWords

We use Google AdWords, an online advertising program provided by Google Inc., on our website. Conversion tracking is also used as part of this service.

With this tool, Google AdWords places a cookie on your computer when you access our website via a Google advertisement.

The cookie expires after 30 days and is not used for personal identification.

If you visit our website while the cookie is still active, Google and we can recognize that you clicked on the relevant advertisement and were redirected to our website.

Each Google AdWords customer receives a different cookie. Cookies therefore cannot be tracked across the websites of AdWords customers.

The data collected through conversion cookies is used to create conversion statistics for AdWords customers.

As customers, we receive information about the total number of users who responded to our advertisement and were then redirected to a website equipped with a conversion tracking tag.

We do not receive any information that could personally identify you as a user.

If you do not wish to participate in the tracking procedure, you can deactivate the Google conversion tracking cookie through your internet browser.

If necessary, please use your browser’s help function for further information.

More information about Google’s privacy policy can be found here .

Use of Google Analytics

We use the web analytics service Google Analytics provided by Google Inc. on our website.

Google Analytics uses cookies. These are text files that are stored on your computer and enable an analysis of your use of our website.

The information generated by the cookies is transmitted to a Google server. These servers are generally located in the United States, but are subject to agreements concerning the use of data within the European Economic Area.

Your IP address is shortened before transmission to the United States. Only in exceptional cases is the full IP address transmitted to a Google server in the United States and shortened there.

Google uses this information to evaluate your use of the website and to provide us, as website operators, with further services related to website activity and internet usage.

The IP address transmitted by your browser as part of Google Analytics is not merged with other Google services.

You can prevent cookies from being stored on your computer by changing your browser settings. However, this may result in limitations in the display and functionality of our website.

You can also prevent the collection and processing of the data generated by cookies by downloading and installing a browser plugin.

You can download the Google Analytics opt-out browser add-on here .

More information about Google’s privacy policy can be found here .